From concept to execution, I filtered through hours of stock footage in order to convey the brand as youthful and refreshing. At the first pass of storyboards, there were titles and supers throughout the video. I made an executive decision to remove the titles. Removing the supers from the video allowed viewers to fully engage with the empathetic tone of the piece rather than try to read what was on screen. Video footage was sourced from Getty Images.
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