SAP Digital Assessment
In this story-telling take on a survey, users believe they are helping to tell the story of their company’s journey to digital transformation, rather than answering survey questions. Simple typography and clean animation deliver a unique, personal and informative user experience. A Natural Language Form allows user participation in a mad-libs type experience with a combination of multiple choice menus and input fields. After registering at the end of the experience, the user gets an instant “live business profile” that provides a comprehensive idea of his/her company’s big picture. They also get an IDC white paper and the promise of a future supplement. Users are also given the opportunity to share their story to LinkedIn to further inspire conversation.